House of 1212 is a full service, purpose-driven talent and brand agency that specializes in talent representation, meaningful brand partnerships, and brand expansion.

MEET THE TEAM

Rula Zaabri
CEO & Co-Founder

Rula brings eight years experience in building startups and focusing on strategic partnerships. Prior, she was the Chief of Staff to Jay Shetty – overseeing strategic business initiatives. With House of 1212, she is looking to lead never-before-done partnerships and new business development with their talent. Her goal is to transform the agency into a global household name by expanding internationally as well as different verticals.

Jay Shetty
Partner & Co-Founder

Known for making wisdom go viral, Jay is a global bestselling author, award-winning storyteller, podcast host, and former monk, dedicated to helping people train their mind for peace and purpose every day. In 2019, Jay created On Purpose, now the world’s #1 Health and Wellness podcast. As a partner at House of 1212, he is looking to continue to reach billions of people across the world with his coaching and help them unlock their inner potential.

Blaire Zierke
Head of Operations & Co-Founder

As the Head of Operations for House of 1212, Blaire has mastered the art of connecting the dots and helping others problem solve by leveraging knowledge and relationships. Her experience ranges from technology startups to design firms, and thrives on helping others be as efficient and effective as possible. Her skill set includes strategic planning, change management, people operations, and communications.

Jeanette Fernandez
Head of Speaking Division

Driven with a purpose of empowering individuals with transformational tools, Jeanette heads the speaking division with more than ten years of experience in industry sales and talent management. With her diverse skill set, she has overseen business affairs for Chicago's premiere indie-house music record label. She also embarked on a unique culinary adventure, having opened a restaurant in Chicago that served global street food and supported the local art, fashion, and music community. Moreover, she is dedicated to helping speakers accelerate their meaningful and lasting impact on the global community.

Gabby Diaz
Talent and Brand Coordinator

With a passion for authentic and meaningful initiatives, Gabby is dedicated to connecting talent and brands to bring purpose-driven partnerships to life. With experience across disaster mitigation, speaker management, and talent partnerships, Gabby brings a unique blend of experience to her role at House of 1212. Here, she specializes in building strong relationships between talent and brands, aiding in relevant, genuine, and meaningful campaigns that truly resonate with their audiences. She thrives on building connections and facilitating open communication among agencies, brands, and influencers to ensure that all parties are aligned and excited about the partnership. Her goal is to ensure genuine partnerships that are purposeful and seamlessly integrated, ultimately creating long-lasting impact for both brands and audiences.

Nicki Durazo
Brand Marketing Manager

Connecting brands to consumers isn’t just a practice—it’s a mission. A purpose-driven professional, Nicki brings a broad background in brand marketing, influencer partnerships, PR, and event planning spanning across industries including entertainment, tech, food and beverage, and lifestyle consumer goods to House of 1212. She is passionate about harnessing the power of digital media to create meaningful connections, positively impact audiences, and drive purpose-driven engagement. From developing strategic influencer partnerships to executing high-profile events, Nicki brings a creative yet results-driven approach to every project, crafting experiences that leave lasting impressions.

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