FORM NUTRITION
House of 1212 partnered with Form Nutrition to help grow the brand’s footprint and cultural presence in the U.S. wellness market. The focus was on building authentic awareness through brand partnerships, influencer seeding, and curated events that aligned with Form’s values and audience.
Over the course of the collaboration, we facilitated more than 20 strategic brand partnerships—including standout names like Nike, Alo Yoga, and Pvolve—positioning Form alongside some of the most respected players in fitness and lifestyle. We also seeded over 250 influential partners, ensuring Form products landed in the hands (and routines) of the right tastemakers.
A major win from the partnership: Form’s protein powder was added to the menus at Proper Hotels in Santa Monica and Austin, giving the brand premium visibility in wellness-forward hospitality spaces.
Together, we helped build a strong foundation for Form Nutrition’s continued growth in the U.S.
Events
FORM x SANTA MONICA PROPER
House of 1212 hosted the highly successful Form x Santa Monica Proper event debuting Form in the US, inclusive of two separate movement activations. During the afternoon, Form led a movement class followed by smoothies, brunch, and connecting with guests. After the afternoon activation, a sound and breathwork class took place.
60 hand picked guests, with followings ranging from 12K to 12.3M, joined Form, sharing organic content from their experience and positive sentiment about the brand and products. The success of this event inspired the following activation at Austin Proper for SXSW and more in the pipeline.
FORM x AUSTIN PROPER - BRAND
Timed to the kick off of SXSW week, Form Nutrition partnered with the Austin Proper Hotel to enhance guest experiences during the festival. With a 4 pronged approach, Form showed up throughout kick-off weekend including VIP Welcome Wellness Kits for guests, Smoothies for Proper movement programs, Form yoga and pilates classes, as well as the official addition of Form to their dining menu. Form’s impact lead to an increase in community engagement with Austin locals and visitors and general brand awareness in a leading US city.