NATURALIZER x DEEPICA MUTYALA

House of 1212 managed the collaboration between Deepica and Naturalizer to create a line of shoes inspired by her Tinted brand and aligned with her ethos of celebrating your true colors and embracing your skin. Deepica partnered with Naturalizer as their Global Inclusivity Ambassador to redefine fashion by blending style with comfort, celebrating individuality and inclusivity while empowering women to embrace their authentic selves through chic, versatile footwear.

‍

Partnership Statistics:

• 60% of new customers to Naturalizer
• 72 hours amount of time it took the heels to sell-out
• 193 Influencer wins
• 652M+: Total impressions

Press: WWD

‍

‍